Head of Sweepstakes (US)

Our client is an online lead generation company specialising in creating quality leads in highly competitive verticals, such as iGaming, Financials, Health, and Communications. They focus on building high-end websites and channels with quality content that empowers customers to make informed decisions about the products they’re considering. They pride themselves on adopting a customer-focused approach to quality and usability.

Location: Malta, Hybrid / Remote

Responsibilities:

Our client is seeking a Head of Sweepstakes to take centralised ownership of their initiatives within the Sweepstakes Casino vertical. The Head of Sweepstakes will be responsible for ensuring our client remains competitive and for overseeing the performance of their portfolio in this sector.

The ideal candidate will possess extensive knowledge and experience in the Sweepstakes Casino vertical, along with a strong background in affiliate marketing. The role demands proficiency in market research and competitor analysis. Additionally, the candidate should have comprehensive experience with SEO, PPC, and social media platforms (Meta, Twitter, Reddit, YouTube, TikTok) to advance our client’s diverse portfolio.

As Head of Sweepstakes, your broad responsibilities will include but are not limited to:

• Assuming full ownership of the Sweepstakes Casino vertical 
• Gathering and maintaining all relevant information within the vertical 
• Developing and driving a dedicated Sweepstakes Casino roadmap 
• Identifying and securing business opportunities 
• Taking product ownership of various sweepstakes projects 
• Conducting regular market and competitor research 
• Providing deep insights into Sweepstakes Casino mechanics to different business units such as SEO and Content 
• Collaborating with Commercial/Sales teams to optimise revenues and deal structures 
• Conducting workshops and educating various stakeholders within the business

Requirements:

• Proven track record with successful Sweepstakes Casino assets, projects, and marketing campaigns
• Excellent knowledge of the Sweepstakes Casino vertical and the US gambling industry
• Profound understanding of SEO, PPC, and social media platforms (Meta, Twitter, Reddit, YouTube, TikTok), and other relevant marketing channels that drive revenue within the Sweepstakes Casino vertical
• Strong expertise in market and competitor research
• Excellent organisational and mentoring skills
• Strong business acumen with the ability to identify market opportunities
• Ability to autonomously take project ownership and drive projects to successful completion
• Affinity for conducting workshops and educating stakeholders within the business
• Professional proficiency in English, ideally with a high affinity for the US market

This is an exceptional opportunity to apply your expertise and contribute to the success of a high-performing organisation with a global presence.

What we offer:

Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.

Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.