Head of Performance Marketing - US Market

Our client is a leading online lead generation company specialising in highly competitive verticals, including iGaming, Financials, Health, and Communications. They are seeking a creative and motivated Digital Acquisition Manager with experience in social media advertising, SEM, programmatic marketing, and funnel optimisation to oversee multiple websites and their daily operations.

We are seeking a highly experienced and results-driven Head of Performance Marketing to lead and scale paid acquisition and conversion efforts across the iGaming and Finance verticals, with a primary focus on the US market. The ideal candidate has extensive experience in high-budget performance marketing campaigns, including Social Media Ads, SEM, and Programmatic advertising. They should also have knowledge of affiliate tracking, BI, data analysis, and CRO. This role requires an entrepreneurial mindset, strategic leadership, and deep expertise in digital marketing within regulated industries such as casino, sports betting, and financial services.

The successful candidate will have full ownership over budget allocation, marketing strategy, and team leadership, collaborating with agency partners, designers, developers, and content teams to drive scalable growth. Experience with US gambling regulations, major sportsbook brands, and state-specific acquisition strategies is highly preferred.

Location: Malta or Spain (Hybrid model available for candidates based in either country)

Responsibilities:

As Head of Performance Marketing, your broad responsibilities will include but are not limited to:

• Owning and executing the performance marketing strategy, scaling paid media campaigns across multiple channels (Google Ads, Meta Ads, TikTok, Programmatic, Native Advertising, Display, Video, etc.).
• Managing and optimising high-budget marketing campaigns (€500K+ per month) for iGaming and financial services, with a primary focus on the US market.
• Developing and overseeing media buying strategies tailored for US-regulated markets, ensuring compliance with state-by-state online gambling and sports betting regulations.
• Managing relationships with agency clients, ensuring effective collaboration, reporting, and execution of high-performance campaigns.
• Leveraging data and BI tools (Google Analytics, Looker, Tableau, Power BI) to track, analyse, and optimise marketing performance.
• Implementing and refining affiliate tracking systems (HasOffers, Tune, Cake, Everflow) to enhance campaign effectiveness.
• Leading the full customer acquisition funnel, optimising landing pages, conversion paths, and user experience through A/B testing.
• Scaling and managing a team of at least five marketing professionals, including in-house specialists, freelancers, and agency partners.
• Building and maintaining strong partnerships with key operators, affiliates, and media buying platforms in the iGaming industry.
• Implementing rigorous testing frameworks (A/B & multivariate testing) to improve campaign efficiency and maximise ROI.
• Monitoring and dynamically adjusting marketing budgets based on performance data and business goals.
• Developing and delivering high-impact presentations with campaign insights, performance analysis, and strategic recommendations for internal and external stakeholders.
• Staying ahead of industry trends to continuously refine and innovate marketing strategies, particularly in the fast-evolving US gambling market.

Requirements:

• Minimum 5+ years of experience in performance marketing, with a strong focus on iGaming (casino & sports betting) and financial services.
• Proven track record of managing large advertising budgets (€500K+ per month), particularly in US-regulated markets.
• Deep expertise in PPC, Paid Social, Programmatic Advertising, and Affiliate Tracking technologies.
• Strong knowledge of US gambling operators, compliance requirements, and market-specific acquisition strategies.
• Experience working with leading iGaming brands, sportsbooks, or affiliate networks in the US.
• Excellent understanding of US market segmentation, customer behaviour, and local licensing restrictions.
• Proven ability to manage relationships with agency clients, media partners, and operators in the gaming industry.
• Strong analytical mindset, with expertise in Google Analytics, Looker, Tableau, Power BI, and other data visualisation tools.
• Experience with CRO, funnel optimisation, and A/B testing to improve conversion rates and customer retention.
• Proven leadership experience, managing and mentoring teams of at least five people (internal & external resources).
• Excellent communication and presentation skills, with the ability to articulate strategies and insights to internal teams and external partners.
• Experience with CRM tools and marketing automation platforms is beneficial.
• Fluency in English (written & verbal).

This is an exceptional opportunity to apply your expertise and contribute to the success of a high-performing organisation with a global presence.

What we offer:

Competitive Compensation: A highly competitive salary, performance-based bonuses, and additional incentives based on experience and contribution.
Private Healthcare Benefits: Comprehensive health coverage for employees.
Flexible Work Schedules & Remote-Friendly Culture: A hybrid work model that supports work-life balance.
Career Development & High-Impact Projects: Full ownership over high-impact projects with a direct impact on company revenue.

Opportunity to work in one of the most dynamic and high-growth industries (iGaming & Performance Marketing).