Country Manager - Canada

Overview: Our client, a leading name in the iGaming industry, is seeking a seasoned and commercially driven Country Manager to lead growth initiatives across non-Ontario markets in Canada. This is a high-impact role for a senior-level professional with deep market knowledge and a strong focus on traffic acquisition, brand visibility, and profitability.

The ideal candidate will combine strategic insight with hands-on execution, leveraging partnerships, marketing channels, and data to drive business performance in a highly competitive digital environment.

Location: Malta-based, Hybrid

Responsibilities:

As a Country Manager - Canada, your broad responsibilities will include but are not limited to:

• Lead and execute the market strategy for Canada (excluding Ontario), driving traffic growth, player acquisition, and market expansion across all product verticals (Casino, Live Casino, Sports).
• Identify and activate key traffic channels, including affiliate marketing, paid media, influencers, local partnerships, and other performance-driven initiatives.
• Oversee commercial performance, including ownership of market KPIs, P&L targets, and ROI metrics.
• Develop tailored marketing campaigns across multiple channels, optimising budget allocation for maximum impact.
• Develop and execute country-specific strategies to drive user acquisition, retention, and overall market share growth.
• Design and implement targeted retention strategies, loyalty programs, and player incentives to maximize lifetime value.
• Monitor player behaviour, market trends, and competitor activity to inform decision-making and optimise strategy.
• Ensure full compliance with local regulations and licensing requirements in all operating provinces.
• Collaborate cross-functionally with central teams (marketing, product, BI, compliance) to localise global strategies and deliver a seamless player experience.
• Build and manage strong relationships with external partners and stakeholders to enhance reach and performance.
• Provide regular performance updates, forecasts, and insights to senior leadership, contributing to wider commercial planning and growth objectives.

Requirements:

• Minimum 7 years of experience in a similar role within iGaming, online casino, sports betting, or performance-led digital industries.
• Proven track record in driving traffic and acquisition through digital channels and partnerships.
• Strong commercial acumen with experience managing P&Ls, budgets, and business performance metrics.
• Deep understanding of the Canadian iGaming and digital landscape, particularly outside Ontario.
• Solid grasp of Canadian iGaming regulations and compliance requirements.
• Data-driven decision-maker with advanced analytical and reporting skills.
• Experience leading cross-functional teams in fast-paced, matrixed environments.
• Strong leadership, communication, and stakeholder management skills.

This is a unique opportunity to take full ownership of a critical market and shape the trajectory of a growing iGaming brand. If you thrive on building strategies that convert traffic into performance—and you’re ready to lead from the front—we’d love to hear from you.

What we offer:

Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.

Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.