Chief Marketing Officer

Our client is a rapidly expanding iGaming group operating a portfolio of successful B2C casino brands across both regulated and international markets. Backed by robust in-house technology, affiliate performance capabilities, and player account management infrastructure, they are entering a pivotal phase of growth. With new licences underway, they are seeking a Chief Marketing Officer to lead their multi-brand marketing strategy and drive high-impact, data-led customer acquisition and retention efforts.

This is a performance-driven executive role focused on acquisition marketing, affiliate growth, and regulated market expansion. The CMO will report directly to the CEO and play a key role in shaping the business strategy across current and future markets.

Location: Malta, Gibraltar, or Sweden
Travel: Occasional international travel, aligned with market expansion and team coordination

Responsibilities:

As Chief Marketing Officer, your broad responsibilities will include but are not limited to:

Digital Acquisition & Marketing Strategy

• Lead a multi-channel digital marketing strategy across affiliate, PPC, paid social, and programmatic media.
• Drive performance marketing KPIs with a clear focus on ROI, player acquisition, retention, and lifetime value.
• Build and execute go-to-market strategies for regulated market entries.
• Champion a data-first marketing approach using analytics and BI to support campaign optimisation and budget allocation.

Market Localisation & Licensing Support

• Support licensing processes in regulated markets by developing market-specific marketing strategies and hiring local resources.
• Ensure localisation of marketing messaging, promotional strategies, and content across brands and jurisdictions.
• Align with legal, compliance, and product teams to ensure successful market rollouts and operational readiness.

Team Leadership & Agency Management

• Lead and develop a high-performing marketing organisation
• Manage external agency relationships to ensure delivery is aligned with internal KPIs and expectations.
• Foster a culture of accountability, agility, and innovation across the marketing function.

Cross-Functional Leadership & Executive Contribution

• Work closely with product, compliance, analytics, and operations to align on customer journeys, product-market fit, and campaign performance.
• Represent marketing at the board and executive level, contributing to strategic planning, revenue forecasting, and commercial priorities.
• Develop long-term brand strategy to complement performance goals and elevate brand equity across the portfolio.

Requirements:

• Proven experience as a senior marketing leader within the iGaming sector, ideally across multi-brand B2C casino operations.
• Deep expertise in digital performance marketing, including affiliate, PPC, paid social, and CRM.
• Strong understanding of regulated market launches, licensing requirements, and localised marketing strategies.
• Demonstrated success in growing player bases and brand awareness.
• Fluency in a Nordic language is a strong advantage.
• Experience building and scaling marketing teams, while remaining hands-on with key performance and campaign oversight.
• Strong commercial acumen, with the ability to translate data into actionable marketing decisions.
• Excellent cross-functional collaboration and stakeholder management skills.
• Comfort operating in a fast-paced, remote-first environment with a focus on measurable outcomes.

If you are commercially minded, data driven, and passionate about leading performance-focused marketing teams in a high-growth iGaming environment, we would love to hear from you.

What we offer:

• Executive leadership role with full ownership of the marketing function across a multi-brand portfolio.
• Access to a well-resourced marketing budget and performance tools.
• A collaborative, international culture with regular touchpoints and team engagement.
• Competitive compensation package, including performance bonuses and long-term incentives aligned with company growth.
• The opportunity to shape and scale marketing efforts during a period of significant growth and market expansion.