Head of Customer Acquisition

Our client, an ambitious new iGaming startup backed by seasoned industry experts, is seeking a Head of Customer Acquisition to lead the charge in building and scaling its growth engine from the ground up.

This is a rare opportunity to join at an early stage and shape the entire acquisition strategy for a brand that’s set to make waves through innovation, transparency, and an exceptional player experience. Reporting directly to the Chief Commercial Officer, you’ll define and execute data-driven acquisition strategies that drive measurable impact from initial market entry through to sustained growth.

The ideal candidate is both a strategic thinker and hands-on executor, excited by the challenge of building something new. You bring proven expertise in digital acquisition within competitive and regulated markets, and you’re ready to use that experience to create smart, scalable, and compliant growth strategies for a new, agile brand.

Location: Helsinki, hybrid

Responsibilities:

As Head of Customer Acquisition, your broad responsibilities will include but are not limited to: 

• Build and lead the customer acquisition strategy from the ground up, setting the vision, roadmap, and performance framework for all digital growth initiatives.
• Design and execute high-performing campaigns across performance marketing, SEO/SEM, paid media, and strategic partnerships to drive visibility and player acquisition.
• Own and optimise the full acquisition funnel, using analytics, experimentation, and data-driven insights to improve conversion and deliver exceptional user experiences.
• Collaborate closely with internal teams — Product, CRM, Content, Brand, and Data to ensure seamless, engaging, and high-converting customer journeys across every touchpoint.
• Ensure all marketing activity is fully compliant with regulations and responsible marketing standards.
• Monitor and report on acquisition performance, translating insights into actionable growth opportunities.
• Identify and test emerging channels and innovative strategies to give the brand a competitive edge.
• Build and mentor a high-performing acquisition team as the company scales, fostering a culture of accountability, learning, and innovation.

Requirements:

• Extensive experience in digital marketing, customer acquisition, or growth marketing, ideally within the iGaming, gaming, or other highly competitive online industries.
• Deep understanding of digital channels, acquisition funnels, and conversion strategies.Strong command of performance marketing, SEO/SEM, and paid media.
• Proven ability to use analytics, testing, and data insights to optimise performance and drive measurable business growth.
• A strategic yet hands-on approach — comfortable setting the vision but also executing in a lean, fast-moving environment.
• Fluent in Finnish and English (written and spoken).
• Master’s degree in Marketing, Communications, Business Administration, Technology, or a related field, or equivalent practical experience.

This is an exceptional opportunity to apply your expertise and contribute to the success of a high-performing organisation with a global presence.

What we offer:

Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.

Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.