CMO & Operational Lead
CMO & Operational Lead
Our client is building a new category at the intersection of public opinion, prediction markets, and financial technology. The platform combines regulated prediction markets with a neutral, KYC-verified polling infrastructure that gives every verified individual one equal, anonymous vote. By transforming public sentiment into a measurable and tradable signal, our client is creating a new form of market intelligence and civic infrastructure, enabling real-time tracking, forecasting, and trading of society's most important questions.
They are seeking an experienced and entrepreneurial CMO & Operational Lead to drive both growth and operational excellence as the company scales. This is a unique role that combines strategic leadership with hands-on execution, requiring equal focus on marketing, growth, team management, and company operations.
The ideal candidate is a senior operator with deep B2C marketing expertise and a proven track record within prediction markets, iGaming, trading platforms, or fintech products targeting the US market. You will be responsible for building and executing the growth roadmap across acquisition, retention, and brand while establishing the operational systems and processes required to scale a lean, remote-first organisation.
Location: US-based / Remote
Responsibilities:
As a CMO & Operational Lead, your broad responsibilities will include but are not limited to:
Developing and executing the company’s marketing strategy across brand, user acquisition, retention, and lifecycle marketing.
Owning growth performance metrics and driving sustainable customer acquisition through both paid and organic channels.
Building, managing, and mentoring the marketing team while fostering a high-performance culture.
Managing marketing budgets, resource allocation, and growth investments to maximise ROI.
Establishing scalable operational processes, systems, and workflows that support rapid company growth.
Working closely with founders and leadership to define strategic priorities and execute company objectives.
Driving cross-functional collaboration between product, marketing, operations, compliance, and external partners.
Analysing performance data, market trends, and customer insights to inform decision-making and growth initiatives.
Taking ownership of key operational functions, ensuring efficient execution across a distributed remote team.
Identifying new market opportunities, growth channels, partnerships, and revenue-generating initiatives.
Supporting fundraising, investor communications, and strategic planning activities as required.
Leading special projects and company-wide initiatives in a fast-moving startup environment.
Requirements:
Minimum 8+ years of experience in senior marketing leadership roles.
Proven B2C marketing experience targeting the US market.
Strong industry experience within prediction markets, iGaming (sports betting and online casino), trading platforms, fintech, or adjacent regulated industries.
Demonstrated success scaling brands, products, and teams through high-growth phases.
Experience owning marketing budgets, commercial performance, and key growth metrics.
Strong operational leadership experience, with the ability to build processes and systems from the ground up.
Excellent analytical and decision-making skills, with the ability to operate effectively in ambiguous and rapidly evolving environments.
Proven ability to lead cross-functional teams and manage multiple priorities simultaneously.
Entrepreneurial mindset with a willingness to be hands-on and execute alongside the team.
Strong communication, leadership, and stakeholder management skills.
Comfortable making strategic decisions with incomplete information while maintaining execution speed.
This is an exceptional opportunity to apply your expertise and contribute to the success of a high-performing organisation with a global presence.
What we offer:
Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.
Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.
- Department
- C-Level
- Locations
- United States - Pennsylvania, United States - New Jersey, United States - Nevada
- Remote status
- Fully Remote
About TalentXD
TalentXD is a leading recruitment and advisory firm dedicated exclusively to the global iGaming ecosystem. We connect the people, businesses, and opportunities that drive the industry forward, partnering with operators, providers, and the companies that power them.
Our focus is on understanding the needs of every client and candidate. We ask the right questions, dig deeper, and act as an extension of our clients’ business, representing them with the same insight and care as their own team would.
Beyond recruitment, we provide M&A and investment advisory services, fostering connections between investors, founders, and iGaming businesses worldwide.
We also support industry professionals who aspire to launch their own casino or sportsbook brand, giving them access to financing, technology, and operational support through our trusted network.
At TalentXD, we are dedicated to creating meaningful impact across the iGaming ecosystem, guided by excellence, integrity, and genuine partnership.